{"title":"Heirloom Gifts","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStatement pieces to keep for years to come.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"baby-carrier-neutral-houndstooth","title":"Baby Carrier - Neutral Houndstooth","description":"\u003cp\u003eDesigned for comfort, connection, and everyday ease.\u003c\/p\u003e\u003cp\u003eThis is the carrier for coffee runs, slow mornings and long afternoon walks. Your baby held close, your hands free, in a timeless neutral houndstooth with luxe gold detailing that looks as considered as everything else you wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e90% Cotton | 10% Natural Linen\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wyld Bub","offers":[{"title":"Default Title","offer_id":50181663424755,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7079\/2435\/files\/hf_20260728_120119_e1cd7473-1dfc-4fc5-81c6-fc9c09d6f422.png?v=1785429587"},{"product_id":"heart-matching-bracelet-set","title":"Matching Heart Bracelet Set | Mum + Baby","description":"\u003cp\u003e\u003cstrong\u003eOne for you. One for your little love.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe first piece of jewelry you and your baby will ever share, kept long after their tiny wrist has outgrown it. A quiet keepsake for a baby shower or a first Mother's Day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDetails\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e14K gold vermeil over 925 sterling silver\u003c\/li\u003e\n\u003cli\u003e3.3mm heart charm on a diamond-cut curb chain\u003c\/li\u003e\n\u003cli\u003eBaby: 11cm with a 3cm extension (fits newborn to around 3 years)\u003c\/li\u003e\n\u003cli\u003eMom: 16cm with a 3cm extension (fits most adult wrists)\u003c\/li\u003e\n\u003cli\u003eHypoallergenic and gentle on sensitive skin\u003c\/li\u003e\n\u003cli\u003eFinished with a Wyld Bub tag and ready to gift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWorn together, kept always.\u003c\/p\u003e","brand":"Wyld Bub","offers":[{"title":"Default Title","offer_id":50181665718515,"sku":null,"price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7079\/2435\/files\/6226564211463098149.jpg?v=1785429586"},{"product_id":"baby-carrier-houndstooth","title":"Baby Carrier - Houndstooth","description":"\u003cp\u003eDesigned for comfort, connection, and everyday ease.\u003c\/p\u003e\u003cp\u003eThis is the carrier for coffee runs, slow mornings and long afternoon walks. Your baby held close, your hands free, in a timeless houndstooth with luxe gold detailing that looks as considered as everything else you wear.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e90% Cotton | 10% Natural Linen\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wyld Bub","offers":[{"title":"Default Title","offer_id":50181666242803,"sku":null,"price":140.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7079\/2435\/files\/hf_20260725_022151_b7244293-16b6-4e51-90e4-b02460a5d4ee.png?v=1785429589"},{"product_id":"complete-knitted-gift-set","title":"Complete Knitted Gift Set - (Most Popular)","description":"\u003cp data-start=\"166\" data-end=\"279\"\u003eA timeless gift set made to be treasured — handcrafted, personalised, and perfect for welcoming a little one.\u003c\/p\u003e\n\u003cp data-start=\"281\" data-end=\"465\"\u003e\u003cstrong data-start=\"281\" data-end=\"299\"\u003eWhat’s inside:\u003c\/strong\u003e\u003cbr data-start=\"299\" data-end=\"302\"\u003e✔️ Custom Name Sweater – Choose your size \u0026amp; colour below\u003cbr data-start=\"358\" data-end=\"361\"\u003e✔️ Leo the Lion – Soft crochet cuddle toy\u003cbr data-start=\"402\" data-end=\"405\"\u003e✔️ Rainbow Knit Blanket – Cosy, breathable \u0026amp; neutral-toned\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"587\"\u003e💝 Beautifully packaged and made with love — the perfect keepsake for baby showers, first birthdays, or newborn gifting.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"632\"\u003e\u003cstrong data-start=\"589\" data-end=\"632\"\u003eStart customising your sweater below 👇\u003c\/strong\u003e\u003c\/p\u003e","brand":"Wyld Bub","offers":[{"title":"0-3M","offer_id":50181673943283,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"3-6M","offer_id":50181673976051,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"6-9M","offer_id":50181674008819,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"9-12M","offer_id":50181674041587,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"12-18M","offer_id":50181674074355,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"18-24M","offer_id":50181674107123,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"2-3Y","offer_id":50181674139891,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true},{"title":"3-4Y","offer_id":50181674172659,"sku":null,"price":99.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7079\/2435\/files\/Minimalist_Summer_Photo_Collage_Instagram_Post.jpg?v=1785429594"},{"product_id":"newborn-gift-bundle","title":"Newborn Gift Bundle | Perfect Gift","description":"\u003cp style=\"text-align: center;\"\u003eThis is the cutest gift bundle for every new or expecting mother! Stocked with our best selling items that are super soft and high quality, they will fall in love with this gift! \u003cstrong\u003eAll items are gender neutral so it is perfect for parents waiting for the amazing surprise!\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan\u003eCrafted with high quality cotton that is super soft and comfortable, they will quickly become the most worn items for the new bub. You are saving a massive 60% from the original price by bundling these items together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: left;\"\u003e\u003cstrong\u003eWhat's inside your gift?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e- Hey Cutie Set - 1-3M\u003c\/p\u003e\n\u003cp\u003e- Sunshine Set - 1-3M\u003c\/p\u003e\n\u003cp\u003e- Rainbow Set - 1-3M\u003c\/p\u003e\n\u003cp\u003e- Hand Knitted Booties\u003c\/p\u003e\n\u003cp\u003e- Rainbow Knitted Blanket\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003eOur items arrive beautifully packaged in our soft bags with Wyld Bub stickers. No prices will be shown on the packaging.\u003c\/p\u003e","brand":"Wyld Bub","offers":[{"title":"Default Title","offer_id":50181677875443,"sku":"4462225506","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7079\/2435\/files\/Untitleddesign_34-321606.jpg?v=1785429598"},{"product_id":"wyld-bub-gift-card","title":"The Wyld Bub Gift Card","description":"\u003cp style=\"text-align:center; font-family:Georgia,serif; font-size:1.1em; font-style:italic; color:#6A4A31; margin:1.5em 0 1.75em; line-height:1.5;\"\u003eA gift that doesn't assume to know what they'll love. Only that they will.\u003c\/p\u003e\n\n\u003cp style=\"line-height:1.7;\"\u003eFor the friend whose baby is on the way. For the grandmother who wants to pick something with her own hands. For the baby shower you can't make in person. A Wyld Bub gift card opens the door to every piece in the store, including the personalized ones.\u003c\/p\u003e\n\n\u003cdiv style=\"border-top:1px solid #6A4A31; border-bottom:1px solid #6A4A31; padding:1.25em 0; margin:1.75em 0; text-align:center;\"\u003e\n\u003cp style=\"margin:0 0 0.35em; font-family:Georgia,serif; font-size:0.75em; letter-spacing:0.18em; text-transform:uppercase; color:#6A4A31;\"\u003eLoved by\u003c\/p\u003e\n\u003cp style=\"margin:0; font-family:Georgia,serif; font-size:1.3em; color:#6A4A31; letter-spacing:0.02em;\"\u003e220,000+ families worldwide\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cp style=\"margin-bottom:0.5em;\"\u003e\u003cstrong style=\"color:#6A4A31; font-family:Georgia,serif; letter-spacing:0.05em;\"\u003eHow the gift arrives\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul style=\"line-height:1.8;\"\u003e\n\u003cli\u003eDelivered by email moments after you order\u003c\/li\u003e\n\u003cli\u003eAdd a personal note for them to keep\u003c\/li\u003e\n\u003cli\u003eRedeemable on everything in the store, including personalized pieces\u003c\/li\u003e\n\u003cli\u003ePriced naturally in your recipient's local currency\u003c\/li\u003e\n\u003cli\u003eNever expires\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp style=\"margin-top:1.5em; margin-bottom:0.5em;\"\u003e\u003cstrong style=\"color:#6A4A31; font-family:Georgia,serif; letter-spacing:0.05em;\"\u003eQuestions buyers ask\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0.5em 0; line-height:1.7;\"\u003e\u003cem\u003eCan it be used on personalized pieces?\u003c\/em\u003e\u003cbr\u003eYes. The gift card works across the entire store, including hand-knitted personalized sweaters and embroidered keepsakes.\u003c\/p\u003e\n\u003cp style=\"margin:0.5em 0; line-height:1.7;\"\u003e\u003cem\u003eHow does the recipient redeem it?\u003c\/em\u003e\u003cbr\u003eThey receive a unique code by email. They enter it at checkout. The balance applies automatically.\u003c\/p\u003e\n\u003cp style=\"margin:0.5em 0; line-height:1.7;\"\u003e\u003cem\u003eDoes it work across countries?\u003c\/em\u003e\u003cbr\u003eYes. Gift cards purchased in any market redeem against that market's pricing, so the amount goes as far as it should.\u003c\/p\u003e\n\n\u003cp style=\"text-align:center; font-size:0.875em; color:#6A4A31; margin-top:2em;\"\u003eQuestions? Email \u003ca href=\"mailto:theteam@wyldbub.com\" style=\"color:#6A4A31;\"\u003etheteam@wyldbub.com\u003c\/a\u003e\u003c\/p\u003e","brand":"Wyld Bub","offers":[{"title":"Most Loved","offer_id":50181679120627,"sku":"4296222464","price":100.0,"currency_code":"USD","in_stock":true},{"title":"Little Hello","offer_id":50181679153395,"sku":"4296228523","price":25.0,"currency_code":"USD","in_stock":true},{"title":"New Arrival","offer_id":50181679186163,"sku":"4296222448","price":50.0,"currency_code":"USD","in_stock":true},{"title":"Big Hug","offer_id":50181679218931,"sku":"4296222457","price":75.0,"currency_code":"USD","in_stock":true},{"title":"Baby Shower","offer_id":50181679251699,"sku":"4296222470","price":150.0,"currency_code":"USD","in_stock":true},{"title":"Heirloom","offer_id":50181679284467,"sku":"4296222490","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7079\/2435\/files\/IMG_5712_a25af785-2ebb-48e6-bc20-c439a7491b4d-838994.jpg?v=1785429600"},{"product_id":"the-everyday-diaper-bag-vegan-leather","title":"The Everyday Diaper Bag","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eETA Shipment Date: 20th AUG\u003c\/em\u003e \u003c\/strong\u003eThe diaper bag that doesn't announce itself. 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Styled for everything after.\u003c\/p\u003e","brand":"Wyld Bub","offers":[{"title":"Default Title","offer_id":50181679612147,"sku":"WB-DIAPERBAG-TAN","price":200.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/7079\/2435\/files\/hf_20260722_112745_602272f8-4a58-4a97-ab1c-c0d2c2959613.png?v=1785429605"},{"product_id":"baby-carrier-cocoa-linen","title":"Baby Carrier - Cocoa Linen","description":"\u003cp\u003eDesigned for comfort, connection, and everyday ease.\u003c\/p\u003e\u003cp\u003eThis is the carrier for coffee runs, slow mornings and long afternoon walks. 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